Fabrika shopping mall was named a finalist of the prestigious contest ICSC Solal Marketing Awards

20.04.2017

"Fabrika" shopping mall has got into the final of the most prestigious contest in the marketing sphere of real estate market of the International Council of Shopping Centers.

Fabrika shopping mall within the program of corporate social responsibility conducted the campaign "Be Closer" in 2016. The main idea of the project is to draw public attention and help special children and orphans.

Due to the military operations in the east of Ukraine - this project is crucial, especially for the Kherson region, which is closely situated to the ATO zone and the Crimea.

After the successful completion of this campaign, which involved more than 5,000 children, it was decided to submit this project at the annual ICSC Solal Marketing Awards.

According to the results of the first round, the project was evaluated by the jury and Fabrika shopping mall got into the final!

Fabrika shopping mall had been implementing the "Be Closer" campaign during 5 months, in tight cooperation with local government and public organizations, children's social institutions and aid unions.

The ICSC Solal Marketing Awards unites the best in the marketing sphere of real estate market and emphasizes the most effective industry campaigns.

Analyzing the advanced experience and marketing metrics, the Solal Awards has become the main contest platform of the leading participants of the global market. This year a large number of shopping centers take part in Solar Awards – more precisely 221 from 23 countries.

It is a particular pleasure that our shopping center came through to the final, taking into the consideration such a highly competition, - Maksym Gavryushyn, Commercial director of Budhouse Group, commented. We are very pleased that Ukraine, despite the hard times for the industry, will be represented in the final.

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